Reasons to Consider a Private Jeweler

May 1, 2024


In an age where doorstep delivery often reigns supreme, it may be tempting to consider online shopping for an engagement ring, which offers seemingly unparalleled ease and endless options. But when it comes to something as significant as a diamond ring, convenience shouldn’t overshadow caution. At Hannah Florman Fine Jewelry, we urge our clients to instead consider the unique benefits of working in tandem with a private jeweler.

Diamonds, unlike most online purchases, boast unique qualities such as quality, brilliance, cut, and color, making online shopping for them notably challenging. With this in mind, we encourage you to make the engagement ring experience a memorable one by visiting with a private jeweler in person. At our private studio, The Brownstone, we emphasize the value of a 1:1 experience, ensuring that every aspect of your ring shopping is carefully considered and tailored to your preferences.

One of the primary advantages of collaborating with a private jeweler is the assurance of quality, and the wealth of information you receive about your stone and ring upfront. An in-person buying experience allows you to see the quality of your diamond up close before making a decision. It can be challenging to understand the clarity, color, and quality of a diamond from a photo alone. Without the guidance of a knowledgeable GIA-certified jeweler, you risk investing in a diamond that doesn't meet your expectations - or inherent value.

A selection of high quality diamonds, sourced by Hannah Florman and the fine jewelry team

Purchases made online also often come with limited or non-existent customer support. Should you have questions or concerns about your purchase, navigating via email responses can be time-consuming. This is not the experience you will have when working with our team. Within the four walls of our  private studio, The Brownstone, we strive to offer personalized assistance every step of the way. We take the time to understand your style, educate you about the various aspects of a diamond’s quality, and ensure that you make an informed decision, all with your budget and personal preferences top of mind.

Inside The Brownstone

Working with our team also offers the unique opportunity for hands-on inspection — an advantage that is unavailable when shopping online. Online purchases confine you to digital representations that may or may not be digitally enhanced. At The Brownstone, you are welcome to examine the diamond under different lighting conditions and angles, even stepping outside onto Newbury Street to see the stone in broad daylight. Holding a stone in a sample setting allows you to appreciate your diamond's true brilliance before your purchase. 

The final product: two stunning custom wedding bands for a special couple

Hannah Florman Fine Jewelry provides unparalleled access to our deep rolodex of suppliers and manufacturers, as well as our tenured expertise and individualized attention—factors that are crucial in ensuring that your diamond ring purchase is as special and meaningful as the moment it represents. Not only that, we have specifically designed our studio to be a comfortable and intimate experience via by-appointment-only meetings that honor you and your time. If you’re ready to step into The Brownstone for a luxury retail experience, simply fill out the contact form here to begin the process.

Personally sourced gemstones, thoughtful details, and a tailored setting just for you.
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